MEET

FRESLOCA

Lauren Robles-Lum, an eccentric artist from Fresno CA, is the owner and creator of FRESLOCA.

With her reality based in nostalgic fantasy, she does her best to bring that whimsy to life.

Okay so I don’t really like writing in third person, it gives me the “ick”.

So here goes,

A lot, if not most, of my passion comes from the belief that life should be fantasy. What is the point if we can’t romanticize the hell out of everything?

I love to play in the dark and glaze over in the sun, so my art follows that river closely. Changing with the seasons, and allowing itself to be influenced by emotion, current events, and thick chunky delicious imagination. My art is a spiritual journey of me, and I like to think this is true for the people that are involved in my work as well. This is not only a source of life, but a spiritual practice. And I take every creation seriously.

Art has always been everything to me. A self soother, a release, and most of all, a way to navigate reality with ADHD. Since I was very young, I’ve lived in my own world, with a yearning to bring all of it to life. My parents always encouraged my artistic expression, and their support is the entire reason I had the confidence to continue as I was, weird, loud, opinionated, and overflowing with emotion, to this day. I would get bullied at school, but I would come home, and be loved, and nurtured, and celebrated. I will carry that love and those lessons with me through life. And try my best to be that source of encouragement, for the younger generations.

I like to think of Fresloca as an entity. Not just a “brand” She is wild, and powerful and all encompassing. There is nothing that she doesn’t want to get her hands on and make something out of. Fresloca makes that possible. I tend to fall in the ‘jewelry designer' category because my main source of income has been my jewelry, but I don’t just like to stick to one art form. So expect all kinds of different mediums in the future. And check out the different mediums from my past if you get a chance.

My mission is to help develop confidence. For everyone, including me! Weirdos, freaks, and all others are accepted and encouraged in this little Loca Land.

You are safe here <3

- Lauren